Viral Marketing Case in 2009
Microsoft Windows 7
Windows 7 is the latest Operating System for home and office use.
Microsoft has expected the sales of Windows 7 are better than Windows Vista.
So they have implemented many marketing campaign. One of the campaign is viral marketing.
First of all, they have organized a “Windows 7 Party” campaign.
Interest people can register in http://www.houseparty.com/splash/windows7usa
(the link is expired because the campaign is over) and you can see the registered
user’s video in http://www.houseparty.com/sites/explore/q:windows+7 .
Due to the bad user experiences of Windows Vista users, this time Microsoft
have use another method to promote Windows 7, that is Video Share. In the houseparty page,
you can see a share button on the right hand side of the side. If the audiences feel the video
is funny, they can click the share button. Also viral marketing method can reduce the
spam complaints because people pass over the content voluntary.
Here is another viral video
Microsoft Store - Breaks Out into Song
This video use the 1st point of viral marking formula that I have mentioned in
Viral Marketing? What is this term?The employees at the Microsoft Store are dancing in the shop.
This video attracted more than 800,000 people to watch it.
Useful Link:
How to sell windows 7? (in chinese)
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