Any advantages of viral marketing?

There are 4 pros of viral marketing.

Cheap and low cost (there's no printing involved!)

The cost is very low and even free!!!
It is because viral marketing make uses of digital media.
No printed material will be involved. Marketers just register
 a free account, then you can promote their campaign.

High efficiency

Scales easily from small to very large
When people watch a funny video, they can simply click the
share button. Then the whole video will appear on their site
instantly. It is because the Information Technology increases
the speed of circulation.

High credibility

It is because the funny thing is shared by their friend,
so the receiver may reduce the resistance of reading.
They will not associate that is an advertisement. Most
people trust their friends rather than marketers.

Extensive reach

When someone pass the information over his friends and
their friends pass it again. Many people will get the
information. People will not concern the receiver’s
nature or personal preference. They just want to share the fun.
So Viral Marketing can be the extend the reach of campaign even
an fail campaign.

Source: 1, 2







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