Viral Marketing? What is this term?

Someone call it Viral, buzz or “word of mouse” marketing.
Most of the Viral happened in internet. The main purpose of viral marketing
is to have other people tell your story drives action.
According to MarketingTerms.com #1, the definition of Viral Marketing is the
phenomenon that facilitates and encourages people to pass along a marketing message.

E=MC^2

So what is the formula of Viral?
It’s very simple.

Media + Content + People + link

1. Choose the media

Just some great and free web content (which can be a video, blog, e-book)
By taking the advantage of information technology, now internet users can
create their own site within a short period. You don’t need to study any computer language.

2. . Special content

Groundbreaking or amazing or hilarious or involves a celebrity
People intended to watch funny video, explosive news or something they have never seen

3. Network of people to light the fire

As the traditional viral marketing case “Mentos and Diet Coke”,
something to viral when the marketer didn’t start it.
If you found the people are interested your product,
service or idea. Please do not hesitate tell them.

4. All link that make it very easy to share.

Just like the bottom of this post, people can be very easy to share the whole
content by a click icon. After clicking the share button, this post will be shown
in their social network page.

Source: 1, The new rules of marketing and PR




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