Like everywhere, music industry has stepped into a very tough era, nobody wants to buy CD from shop but they will only download the music from internet. Traditionally, the main income of singer is coming from music product. Of course, we cannot alter consumer behavior(i.e download music from internet)
Traditionally, the main channel of promoting a pop-song is using radio. DJ plays the singers song in his/her program, audience can have a chance to listen a new song and hope it can induce the audience to buy music product.
However, in 21st century, this promotion mechanic is obviously not sufficient. Therefore, records company marketing specialist is struggling what methods can be draw the most public attention
Lady Gaga, is the most famous female singer in the world. When she releases new album, her marketing specialist also used viral marketing
Mechanic
3 weeks before releasing album---The Fame Monster, records company has uploaded the first plug---Bad Romance mv on http://www.youtube.com/
Over 3months, the click rate of Bad Romance MV has reached one hundred million* and until May 16 , 2010, the click rate of this mv has already reached two hundred million*
According to the survey, The Fame Monster has sold over 10 million** all over the world. Not only the song itself, the image and fashion in the MV also have a powerful influential to the world. A lot of people send this MV through online forum and social media website. Therefore the song is very popular.
Source * http://zh.wikipedia.org/zh-tw/Bad_Romance
** http://zh.wikipedia.org/zh-tw/Lady_Gaga
